Google Webmaster Tools is an online tool used by millions of bloggers for checking most of the statistics about
their Website/Blog. It allows us to check almost all the stats to
related to the site performance in the Google Search results .
Webmaster Tools is used by many
bloggers and webmasters, but most of them do not know what is Webmaster
Tools and what are the capabilities of Google Webmaster Tools .
This article will guide you through
all the objectives that can be done through this online tool provided
for free by our favorite search engine, Google .
This online tool does not show the
traffic stats of a blog, instead it shows the amount of clicks on a
certain link of your blog in the search engine . The traffic and other
related stats are shown in the Google Analytics which is also another
free service provided by Google .
It is a must for every blogger to use this service as it helps us to improve our site and its performance in the search engines.
Sitemap Submission
There is no other way to submit a sitemap to Google . Submitting the sitemap is an important factor in building up the search ranking of
your blog. Sitemap is a list of all your posts . It is indeed very
essential as it can help the search engines to index our blog and all
its link easily . Else , the search engine crawler can miss some of the
posts of your blog .
To get a higher ranking
and traffic , it is better to add a sitemap through Webmaster Tools
rather than doing some other long SEO processes. Sitemap Submission is
an easy way to get a lot of optimization through a short process .
Search Queries
This section of the Webmaster Tools
provide us with the search terms which are performing well for our blog .
It shows a list of queries which are bringing us the highest organic
traffic . In my case, my highest performing keyword is still ‘QADABRA
REVIEW’ . It has a good search result position between 1 and 4 .
I only came to know of such a great
thing I did after a long time when i started using Google Webmaster
Tools . After , i came to know of this keyword ranking high in the
search engines , i optimized that post again and again till it got the
first position . Now , it is changing at times .
Crawl Errors
This is the most useful tool in the
Webmaster Tools . Sometimes , we might miss some 404 error pages which
do not exists . So, people who come to this post will most probably
press the back button of the browser . So , you are losing a lot of
targeted visitors through this error . Google Webmaster Tools shows us
all the pages and posts that are showing the 404 error .
So , it becomes easy for us to
correct it and redirect that page if it does not exist . So again , this
wonderful tool helps us regain our targeted visitors who were going to
leave our blog .
Backlinks
Google Webmaster Tools also helps you
find out the number of backlinks that your blog has obtained . All
those links out there on the internet pointing towards your website/blog
will be listed here with all the details .
Backlinks are necessary for a blog to become a popular one . Guest Blogging , Commenting , etc are some good ways to get a good number of backlinks .
Malware Checking
Malware is virus or some infectious
things that can ruin your blog as well as others who visit your blog .
Malware should be removed instantly as it is spotted . But , to spot it ,
you will have to Use Google Webmaster Tools or some other Malware
checker available over the net .
A Malware affected Blog can become a
blog with zero visitors within one night . So , it is important to check
if your blog is containing any malware scripts in the widgets or any
other places that can be easily crawled by search engines .
Structured Data
Structured Data is a way of making
search engines know about the way your blog is and how all the pags and
posts are categorized . You might have spotted in the search results
that some of the search results have a different type of appearance thus
increasing the attention that result receives .
Again , Webmaster Tools is essential
to form a structured data markup for your blog/website. Structured Data
Markup can be optimized through the Data Highlighter . If your website
do not have a Structured Data, then you can form one using the Data
highlighter.
HTML Improvement
Google Webmaster Tools also has a feature which shows all the errors in your HTML Website or Blogger Template . We all should try to improve our website as much as we can .
So , using Webmaster Tools also helps you
to improve the HTML of your website thus improving the whole website .
Sometimes , even a small mistake that escapes from your eyes will
feature in this section of this free online service provided by Google .
Google Authorship
Google Authorship is a feature of Google
which shows the photo of the author of specific articles in the search
results along with the links . This increases the attention of the
people who are searching . Moreover, your photo will become famous .
Google Authorship can be obtained only through linking your Google+
Profile to your webpage and vice-versa using a tag .
In case, if Google Authorship is not
working , you can visit the Structured Data Testing Tool option in the
Additional Tools of Google Webmaster Tools . Here , You can check if
authorship is working for any webpages on the internet . Indeed, This is
another great feature of Google Webmaster Tools .
And don’t forget that showing your photo in the search results can gradually increase website traffic !
Final Words
These were some important features of
Webmaster Tools . Well , there are a lot many more that can be used to
make a blog a superhit blog by optimizing it for the search engines as
well as the readers . Happy Blogging!
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