As we all know, business strategies are changing all the time. Day by day it brings new face to the business.
The companies are looking forwards to new technology every day. The new
machines are coming to the market. The best machine of yesterday
becomes an old machine of today.
With this technological advancement most
of the organizations are looking for online marketing. By venturing in
to online marketing what they expect is simple. That is they expect to
reach the customer as much as they can. Their main focus is to get close
in to customers and satisfy the customer needs. They are trying to
deliver the items or the products to the door of the customer as soon as
the customer orders them.
Need Of an Online Platform
For this those companies need an online
platform to sell their products. As a platform to sell the products,
they are making websites with all the necessary content. So the websites
are becoming the latest platforms in product selling. Those websites
are also known as e-commerce sites.
All the necessary details about the products are available on the
company’s website in order to give a clear picture to the customer about
the item that they are going to purchase.
The role of the Domain name
Let’s see how domain names come in to play
for the business success. Domain name is like an address to your land
where your house is located. Just think your house is filled up with
your products. Now you want to sell those products. So what you want to
do is advertise
that you have these and these products to sell. But how the customers
know where those products are located. At that time your address comes
in to play. They look for your address and reach your place to buy the
products they want. Domain name is also similar to this address. That’s
why it is also known as web address.
The people who need your products will
follow your address or your domain name to your website. Once they land
on your website, they will read the product descriptions and decide
whether they need your product or not. If they want they will purchase
for the product.
How Domain name Decide the success or failure of your business?
Now you may think how this domain name is
so important to determine the success or the failure of your business.
Just imaging that you made your website on a sub-domain instead of
making it on a Top Level Domain,
what will happen? The customers will think this company is even unable
to pay for a domain name, how can we trust this company? That’s what
they thought. Even we also think the same, aren’t we?
To sell more products, you need more
visitors and higher conversion rate. If you are focusing on online
business, what is the source of visitors? Most probably majority will
come from Search engines. You may say, I will get customers from social
media such as Twitter, Facebook and etc. But the majority is still
coming through search engines specially Google and Yahoo. That’s why your domain name should be search engine friendly and keyword optimized. According to most of the webmasters opinion, the Top Level Domains are more search engine friendlier than the sub domains.
The keyword optimized domain names are
appearing at higher positions on Search Engine Result Page (SERP).
Appearing on the first page on the Google is very important to get the
maximum traffic from the search engines. Appearing on second and third
pages on Google instead of appearing on first page of SERP will miss you around 60%-70% of potential visitors and sales.
If you don’t have a domain name which can
be easily remembered, your customers will face difficulties while
revisiting your site. I have seen some domains that consist of just
letters, not words. They are very difficult to recall. So they will not
get many revisits. So my idea is even it is bit long, add some words
which can make sense on your customer.
Not only the domain name itself, but also
the domain name registrar also affects your business. If the domain
seller doesn’t consist of a 24/7 days customer support, how can you
contact and correct your domain name issues? Simply if you don’t have a
good domain registrar, the down time of your website may be higher than
your competitor. Your customer will go away without knowing that this is
a temporary error of your site. They will buy products which are
belonging to your competitor. You will lose sales.
By looking at these few points you may understand the importance of your domain name for your online business. But I have seen most of the bloggers
emphasize that domain name is the most important and sole factor to
bring you more sales by increasing visitors to your website. I would
like to say even though domain an important factor to decide the success
of your business up to some extent, it is not the sole factor to
determine the destiny of a online business. What is your idea? I would
like to hear from you.
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